Email Marketing for Auto Dealers

Send your most relevant messages to prospects and leads to move them down the funnel.

Email marketing for auto dealers
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Fewer Strikes. More Home Runs.

9 Clouds creates targeted emails that spark interest amongst your prospects and qualify leads for your sales team.

Using the data in your CRM, 9 Clouds formulates a targeted list of potential buyers for every email. For example, we have the ability to segment customers who currently own trucks, who have more than 100,000 miles on their odometers, and who haven’t purchased a vehicle in the past two years. Then, 9 Clouds can send those people a truck promotion email, which will be much more likely to convert (and less likely to scare people away) because your promotion is relevant to them.

By combining a contact’s historical purchase and service data with online activity, 9 Clouds uses in-depth tracking to make your emails successful. If one of your truck customers from a few years ago comes back to your website to look at new trucks, that is the perfect time to talk to them with a relevant email. And we can do just that.

9 Clouds can send a personalized email that shows an image of the vehicle your customer owns along with text about their specific lease. Those are details that grab attention and encourage action. The best part? Our in-depth tracking monitors who takes action and what they look at. The recipients who show interest are delivered to sales reps so that they know who is ready to buy, even before they fill out a form.

Why Email Marketing?

Don’t miss out on repeat business.

Email has the highest conversion rate of any digital marketing channel. Yes. Any digital marketing channel. Although we all moan about getting too much email, the fact is that we still go through and delete every email we get. You can’t say that about social media or ads, which often disappear before customers even see them.

When used effectively, email will help your store attract repeat customers and upsell service customers to become sales customers. It takes targeted lists, in-depth tracking, and personalized email.

Email Workflows for Auto Dealers

Typically, we think of emails as one big blast distributed to everyone once we click the send button. Workflows don’t involve everyone, nor do they involve send buttons.

Workflows – also known as “drip campaigns” – gently convert visitors to leads and leads to customers. They consist of a series of targeted emails, sent automatically based on the visitor’s behavior.

If someone looks at a truck on your website, they might receive a series of four emails over two weeks telling them more about the truck, your inventory, maintenance tips, and an invitation to test drive.

9 Clouds creates and manages all of these workflows for you, making sure that your sales reps get the leads as soon as they click. That ensures that you get a sale before your leads shop elsewhere.

How 9 Clouds Uses Email Marketing

Email-Marketing-Examples-for-Auto-DealersOur clients rely on us to design, draft, and send exciting messages to the right contacts in their databases.

These emails include brand-sponsored offers, store specials, inventory updates, and several other forms of enticing and clickable content.

Our team at 9 Clouds measures the performance of every email and reports the resulting leads to the store.

Automated Email Marketing for Auto Dealers

dealership-marketing-email-servicesIn addition to sending emails to targeted lists, 9 Clouds also engineers, builds, and maintains automated email systems. These email workflows (also known as drip campaigns or lead nurturing campaigns) perform a variety of tasks:

  • Introducing new leads to relevant products
  • Asking recent customers for online reviews
  • Encouraging contacts to follow you on social media
  • Promoting your store’s blog or other subscriptions

We could talk all day about email marketing for auto dealers, but now we’d rather let our experience do the talking. Read about 9 Clouds’ email tactics and more in our inbound automotive marketing case studies.

Learn More About Email Marketing

Want to know more about email marketing? We have written a number of articles and have a course just for you.

Here are a few of our favorites:

Request Your Free Email Audit

Want to know how well your email is performing? Fill out the form below, and we’ll be in touch about your free email audit.


What makes 9 Clouds the leading automotive inbound marketing firm in North America?

Read about our key services:

If you want to learn more about digital marketing for auto dealers, join more than 10,000 marketers and check out our blog.