Digital Advertising for Auto Dealers

Use digital ads to target the right audience, achieve clear results, and get the most bang for your buck.

9 clouds digital advertising

The Trend Toward Digital Advertising

The Internet was overwhelmingly the number-one influence for both new and used car buyers in 2015, and again in 2016.

Traditional broadcast advertising (TV commercials, print mailers) aren’t dead, but they’re no longer the best way to reach your auto lead audience. Put your dollars where the people are: Online.

Search ads and Facebook ads for auto dealers are constantly evolving. Let 9 Clouds help you optimize your automotive digital advertising to reach the right audience, at the right time.

Already know you want 9 Clouds’ help? Get signed up for a digital audit »

Automotive Digital Advertising for Every Purpose

Whether you’re new to the market or just looking to defend your home turf, search and social ads are a useful branding tool. 9 Clouds can help you take advantage of both visual and text ads in order to reach your audience and spread the word about your dealership.

With digital ads, you can either attract new leads who are searching for your specific vehicle makes and models, or you can conquest similar makes and models at other dealerships.

You can also follow up with leads and turn them into customers using re-marketing ads. For instance, you could tell a lead who viewed used VDP pages that you’ve got a used car sale event coming up. Automotive digital advertising provides a great way to stay top-of-mind with those who have already shown interest in your dealership.

The Most Successful Digital Advertising Platforms

There are two main avenues for digital advertising: search engine marketing and automotive social media feeds.

Search engine marketing (SEM) encompasses text ads that show up when people enter a query into a search engine like Google, Bing, or Yahoo. These search ads are becoming increasingly more competitive as space becomes more limited on search result pages.

SEM involves bidding on particular keywords that you want people to use to reach your website. So if you are a Lexus dealership, you would bid on ads related to Lexus and other luxury vehicle brands.

SEM platforms also have the ability to set up display (visual) ads on other websites. These ads can be triggered based upon your automotive digital advertising goals. Do you want brand-new leads? Then choose which sites you want to show your ad. Do you want to re-market an event to existing leads? Then show search ads to people who have visited your website in the past.

Social media display (SMD) is a powerful tool on top of SEM. We have found Facebook, Twitter, and Instagram to be the most successful platforms for automotive social media marketing. All three are optimized to attract eyes with visual ads and short call-to-action buttons.

Social ads can target people based upon their income, gender, age, geography, and previous web behavior. As Facebook ads for auto dealers have become more popular, it’s more important than ever to specify your audience.

9 Clouds is experienced in both SEM and SMD forms of digital advertising for auto dealers. We’ll come up with recommendations for your dealership and execute on the right strategy for you.

Transparent Results

Automotive digital advertising runs based upon clicks. Your SEM text ad might show up hundreds of times, but you will only get charged when someone actually clicks your ad. This is a huge improvement from traditional advertising, which bills based upon assumptions instead of evidence.

After someone clicks your ad, you can see exactly what happens to those people. You can track whether they viewed a VDP page, how many pages they viewed, how long they viewed your website, and countless other valuable metrics. This tracking ability might seem creepy, but it will help you decide whether or not a search or social ad should keep running.

Digital advertising can drive a lot of traffic to your dealership’s website, but that traffic means little to nothing if those visitors don’t view the most valuable pages or fill out any contact forms.

With the capabilities of 9 Clouds’ digital advertising, you are no longer throwing ads into the dark. You have insight-driven platforms that give you the power to refine your automotive digital marketing strategy, adapting quickly and attracting the right auto leads.

How 9 Clouds Uses Automotive Digital Advertising

9 clouds digital advertising

Now that everyone is doing automotive marketing online, you need winning strategies to stay ahead. Keep your dealership top of mind and top of search results with optimized search engine advertising and display advertising. We are also big cheerleaders for carousel ads – the best Facebook ads for auto dealers – that provide more surface space for vehicle photos and more options for people to click.

Learn More About Digital Advertising

Want to know more about digital advertising? We have written a number of articles and eBooks just for you. Here are a few of our favorite:

Continue your learning by viewing all of our digital advertising articles for auto dealers.

Request Your Free Digital Audit

Want smarter automotive marketing online? It might be time to get started with 9 Clouds.

Request your free digital audit to learn how you can improve your digital advertising.

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