There are two main avenues for digital advertising: search engine marketing and automotive social media feeds.
Search engine marketing (SEM) encompasses text ads that show up when people enter a query into a search engine like Google, Bing, or Yahoo. These search ads are becoming increasingly more competitive as space becomes more limited on search result pages.
SEM involves bidding on particular keywords that you want people to use to reach your website. So if you are a Lexus dealership, you would bid on ads related to Lexus and other luxury vehicle brands.
SEM platforms also have the ability to set up display (visual) ads on other websites. These ads can be triggered based upon your automotive digital advertising goals. Do you want brand-new leads? Then choose which sites you want to show your ad. Do you want to re-market an event to existing leads? Then show search ads to people who have visited your website in the past.
Social media display (SMD) is a powerful tool on top of SEM. We have found Facebook, Twitter, and Instagram to be the most successful platforms for automotive social media marketing. All three are optimized to attract eyes with visual ads and short call-to-action buttons.
Social ads can target people based upon their income, gender, age, geography, and previous web behavior. As Facebook ads for auto dealers have become more popular, it’s more important than ever to specify your audience.
9 Clouds is experienced in both SEM and SMD forms of digital advertising for auto dealers. We’ll come up with recommendations for your dealership and execute on the right strategy for you.