Cumulus: Dynamic Inventory Ads on Facebook

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Improve Your Facebook Advertising Conversion with Cumulus

Looking to get better return on investment (ROI) from your Facebook advertising efforts? Show your vehicles to people who are actively shopping for them. 

Cumulus is software that connects your automotive inventory feed with your Facebook catalog, so you can show cars to people who are actually likely to buy cars. Cumulus is a perfect tool for advanced marketers and agencies to save time on management and increase Facebook ad clicks while lowering cost.

The best part? These ads are dynamic based on your inventory, so the image, text and price all change automatically based on your inventory feed. If you sell a vehicle, that vehicle is removed. If you get a new vehicle, it gets added to your ad. You can even retarget people who have looked at vehicles on your website with the exact VIN they were looking at until it sells.

We have seen a three times higher click-through rate (CTR) and engagement with these ads — all with little to no management required after launch. Read this case study to learn how one automotive marketing agency seen great success using Cumulus.

Integrating Cumulus into my agency was transformative. I not only generated leads for my clients, but also developed a reliable system that assured positive net profit results. It has become a cornerstone product for my team.” – Scott Schubel, Jr., JLS Automotive Marketing and Advertising

 


 

Cumulus: $600/month per feed

Cumulus brings your inventory feed into your Facebook advertising catalog on a daily basis.

With this dynamic inventory, you can create image ads, carousel ads, and collection ads that reflect the vehicles on your lot. You can show these ads to potential customers based on any of the targeting options available on Facebook.

Using product sets within the Facebook catalog, your ads will reflect any portion of inventory you want to promote. For example, you could feature all trucks, all vehicles under $15,000, or all certified pre-owned inventory.

Before you begin with Cumulus, make sure you have your Facebook Business Manager set up correctly. Our Facebook Setup for Pros video course will help, and we will deduct the cost of the course from your first month on Cumulus.

Plus, Cumulus gives you the ability to dynamically retarget web visitors.

Unlike regular retargeting ads, these ads will retarget with the exact VIN that customers have viewed. These VIN-specific ads enjoy high conversion rates and allow dealers and agencies to launch retargeting ads for every vehicle on the lot.

To enable dynamic retargeting ads, we provide additional code for your Facebook pixel. This tracking code watches every VIN view and matches it back to a specific web page. Your web visitors then see retargeting ads on Facebook and Instagram that show their dream vehicle, linking to the exact vehicle detail page (VDP) they viewed.

Before you begin with Cumulus, make sure you have your Facebook Business Manager set up correctly. Our Facebook Setup for Pros video course will help, and we will deduct the cost of the course from your first month on Cumulus.

CONTACT US TO GET STARTED ON CUMULUS

Agency and Large Group Help

Facebook Marketing Services for Auto Dealers Do It Yourself

Cumulus is especially built for agencies and large dealer groups.

As an automotive agency ourselves, we will help you set up Cumulus and train you on the campaigns that work best for large groups.

When you feel comfortable building campaigns and product sets and measuring their ROI for one store, you can quickly add additional rooftops and launch multiple dynamic Facebook campaigns.

We’re here to answer your questions and help you get started. Begin with our Facebook Setup for Pros video course, and we will deduct the cost of the course from your first month on Cumulus.

Then, contact us to launch your first Cumulus campaign. We will set up a call to provide any training needed.

CONTACT US FOR AGENCY AND LARGE GROUP HELP