Promoting Inventory with Facebook Ads for JLS Automotive
How JLS Used Cumulus to Create Scalable (and Powerful) Facebook Advertising:
As an automotive marketing agency, JLS Automotive was looking for the best solution to integrate Facebook marketing into its suite of services.
With clients ranging from small, single-point dealerships to large metro groups, JLS needed a time-effective, scalable solution that converted leads and sales.
JLS used 9 Clouds’ exclusive tool Cumulus to connect its dealerships’ inventory feeds with their Facebook catalogs. This dynamic connection gave JLS the ability to effectively market its clients’ inventory to likely buyers in their market in a cost-effective and efficient way.
With Cumulus VIN tracking, JLS was able to utilize the Facebook platform to dynamically retarget vehicles to bottom-funnel, in-market car shoppers, showing them the exact vehicles they had been viewing on the dealership websites.
JLS saw an immediate lift in leads and sales for its automotive clients. Facebook marketing has now become a forefront focus for JLS when developing client marketing strategy.
At a Single-Point Store in Rural North Carolina, JLS Saw:
- More than 1,000 new clicks to vehicle detail pages (VDPs)
- A 25% lift in online lead volume
- 20 attributable sales in month one
At a Large Metro Group, JLS Saw:
- Facebook marketing with Cumulus technology responsible for most quality new website traffic behind Google PPC, organic search, and direct search
- An overall reduction of advertising cost with greater return on investment (ROI) targeting in-market shoppers
- Consistent sales attribution of 12-18 vehicles per month, per store
How JLS Is Using Cumulus to Grow Its Agency
JLS has continued to leverage Cumulus for new automotive clients. With a fast on-boarding process, new clients have experienced setup and campaign execution in as little as four business days. And thanks to direct attribution tracking, clients are seeing immediate results in month one.
The partnership between Cumulus and JLS has provided the fast boost in VDP view volume and sales that many dealerships are searching for today.
“Integrating Cumulus into my agency was transformative. I not only generated leads for my clients, but also developed a reliable system that assured positive net profit results. It has become a cornerstone product for my team.” – Scott Schubel, Jr., JLS Automotive Marketing and Advertising
Want to Learn More?
Cumulus is a powerful tool in the hands of advanced marketers and agencies. Click here to learn more about using Cumulus to automatically import your inventory into a Facebook catalog.