9 Clouds Automotive Marketing Blog
Where automotive meets digital marketing.
As an automotive dealer, you need to continuously increase the effectiveness of your campaigns and have the metrics to prove it. So what will drive your team’s marketing success in 2016?
If you're having troubles answering this question, don't fret. Instead, attend our upcoming webinar that will not only prepare you for the five key automotive marketing trends of 2016, but arm you with the knowledge and tools you need to take advantage of them.
Just how prepared are you for these 2016 trends? Here are a few questions to consider:
- Personalization: Are you giving each visitor a personal experience with smart content that’s relevant to their needs and interests?
- Adaptive targeting: How well do you know each lead in your database? Can you track activities, segment your lists and automate workflows based on lead actions?
- Diversified content: Are you reaching your prospects through their preferred channel? Can you track the effectiveness of a multi-channel campaign?
- Sales-based analytics: Do you measure the complete path of a customer? Do you know which marketing activities are driving sales and cutting those that are under-performing?
- Employee accountability: Do you know the conversions of each sales rep and help the lower performing sales people to improve? Do you have a script and metrics to track for sales people?