[Webinar] Big Facebook Changes: Navigating New Targeting Restrictions and More
If you run Facebook ads related to housing, employment, or credit (we’re looking at you, auto dealers!), we need to talk.
During our webinar on Thursday, August 15, we discussed how digital marketers can overcome upcoming Facebook targeting changes. We also recapped other recent updates to Facebook and discussed how they will affect your digital marketing strategy in the second half of 2019 and beyond.Watch the Facebook Webinar
Succeed at Navigating Major Facebook Updates
Facebook made some pretty big changes to targeting capabilities in light of a discrimination settlement this spring. While the change is great for consumers, it’s causing some nervous feelings among digital marketers.
During the webinar, 9 Clouds’ sales manager Matthew Stoffel and creative director John Nelson discussed why this targeting change is happening, how it will affect your business, and what to do next in order to keep qualified leads visiting your website.
They also shed some light on more upcoming Facebook changes, including:
- Campaign Budget Optimization becoming default
- A new feature that allows users to clear their Facebook history
- And more!
Before You Watch…
Before you watch the webinar, we suggest reading this blog post for more context as to why this Facebook targeting change is happening.
Looking for more Facebook resources? Download our Facebook Ads for Auto Dealers eBook to learn how to harness Facebook in a way that makes sense for your dealership.
Watch this webinar recording to gain insight into all of the latest Facebook changes!Watch the webinar