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Football Season = Facebook Season: Live Event Marketing on Facebook

live event marketing


After a seven-month hiatus, this exclamation is back — and fans shout it with gusto. As the professional and college leagues start and the games get rolling, people all over the nation resume their football fandom duties with full force as if the season never ended. As America’s favorite sport, football has become a way of life.

And now that football season has officially begun, a new opportunity is on the horizon: using live event marketing to reach your target audience while they’re at the stadium.

Football + Facebook

Although many fans cheer from afar, the most devout attend the games in person. In fact, average attendance for an NFL game in 2015 was over 68,000 fans. Wowza. That’s a whole lot of marketing potential packed into one small area.

And you can bet nearly every single one of these fans is on a mobile device at some point during their time in the stadium.

This is good news! Instead of paying thousands to be on the scoreboard, you can pay a little for live event marketing and show up right in front of someone’s face — on their mobile phone. When a fan checks their phone between plays and quarters, they will see your ad and can easily connect with you.

Attend our upcoming live event marketing webinar to learn how you can take advantage of this great opportunity.

[Webinar] Live Event Marketing with Facebook Ads

In this high-energy webinar on Thursday, September 15, learn how Facebook ads can be targeted to specific locations, at specific times, with targeted messages.

And it’s not just football games! Whether there’s a sporting event, fair, car show, or even a competitor’s tent sale going on, you can control what everyone sees when they are glued to their mobile screen. Considering the fact that average person looks at his or her phone 46 times every day, the opportunity is most certainly there.

When you attend this webinar, you will learn:

  • How to target key events
  • How to combine live event sponsorship with online ads
  • The best strategies to convert live event audiences with real-world action
  • How to measure the success of live event marketing

Before kickoff, watch this live event marketing webinar to learn why football season means Facebook season for digital marketers.

Scott Meyer will host the webinar on September 15 at 11am CST, but feel free to register even if you can’t make it live. We will send out the recording to all who register, so you can view the (kind of) instant replay.