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Use Twitter Polls in Content Marketing

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Using polls in content marketing is a surefire way to boost your social media presence. Now that polls are integrated directly into Twitter, you can poll your followers in mere seconds.

Twitter Polls are the latest in a series of changes the social network has undergone during the past few months, like the news that the 140-character limit would be ditched. Twitter also recently announced that ‘favorites' would be replaced by ‘likes' and that polls would be available.

Here's a quick overview of the new feature:

Boost Your Online Presence With Twitter Polls

In the past, Twitter users could tweet questions and track the replies using hashtags or asking for favorite or retweet upvotes. Now you can create your own poll from your Twitter compose box. The poll will consist of two choices and will be live for 24 hours. You can vote on any Twitter poll you see and your vote will be anonymous. You'll receive a push notification in 24 hours indicating the results of the poll.

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Here are three ways using Twitter Polls in content marketing can boost your presence online.

1. Increase Engagement

Polls are a great tool for content marketers. The biggest benefit is increasing engagement. Any time you provide your audience with a voice, there's a good chance they'll take you up on the opportunity to express their opinion. The easier the process, the better the chance you'll get a reply. What could be simpler than a two-choice poll that takes one second to vote on? Use a Twitter Poll and your traffic will increase. You'll also show your followers that you care enough about them to ask their opinion.

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2. Discover Your Customers Likes and Dislikes

Using Twitter Polls in content marketing provides an easy opportunity to find out what your customers like. If you run a clothing boutique, you can ask customers whether they would prefer a special on coats or jeans. You can get to know your customers better. We preach often about learning your audience's buyer persona. It's a crucial step in our practice of inbound marketing, which caters to potential customers by providing them with free content while guiding them toward certain products.

3. Create Quick and Easy Content

Ever struggle for content ideas on your social media accounts? It happens to everyone. Throw up a Twitter Poll and you have quickly created a piece of engaging content. A Twitter Poll can be created in only five seconds.

 

How to Create Twitter Polls

Here are the instructions, per Twitter:
1. Click into the compose box at the top of your Home timeline, or click the Tweet button in the top navigation bar.
2. Click the Add poll icon.
3. Type your poll question into the main compose box. You can use up to 117 characters in your poll question.
4. Insert your first poll option into the Choice 1 box, and your second poll option into the Choice 2 box. You can use up to 20 characters for each option.
5. Click Tweet to post the poll.

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To create a poll on the Twitter app (iOS or Android):
1. Tap the Tweet button (iOS) or tap on What’s happening? (Android).
2. Tap the Add poll icon.
3. Type your poll question into the main compose box. You can use up to 117 characters in your poll question.
4. Insert your first poll option into the Choice 1 box, and your second poll option into the Choice 2 box. You can use up to 20 characters for each option.
5. Click Tweet to post the poll.
Note: Photos cannot be included in a Twitter poll.

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I posted a simple poll on my personal Twitter account and received seven likes and 12 new followers within four minutes. It provided some quick engagement for my profile.

Curate your Twitter Profile Carefully

My poll was closely related to the brand of my Twitter profile, which focuses on content marketing. Focus your poll on your brand or content. If you are a sandwich shop, ask people if they prefer hot or cold sandwiches. Beer brewery? Ask people if they prefer wheat or ale. You get the picture. You can even configure your Twitter Poll to automatically prepare a tweet for those who voted, further amplifying your poll.

If you haven't done so already, curate your Twitter presence so that it's specific to your brand. Follow people who are interested in what you're interested in so they'll follow you back and engage with your content.

Use Social Media to Nurture Leads and Boost Your Business

Looking for more ways to boost your social media presence? Click below for a complete guide to nurturing leads using social media.


LEARN HOW TO NURTURE LEADS ON SOCIAL MEDIA

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