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The luxury car market is a competitive field, and Mercedes-Benz is no exception.
Our agency has seen clicks for luxury-brand-related ads go up to 300% more than clicks for value brands such as Ford or Chevy. So if you’re a Mercedes-Benz dealership, a solid SEO and AdWords strategy is key.
Top 3 Keywords for Mercedes-Benz
To find the best keywords for your dealership, we suggest using Google Keyword Planner. All you have to do is type in your main product or service, and it will pull data about the keywords leading to that product or service. Below, you can see our results for “mercedes-benz” and the keyword ideas generated by Google.
Our search yielded 801 results – far too many to sort through one by one. Prioritize the most important keywords by clicking “Avg. monthly searches,” which will show the most-searched keywords.
The top three most-searched keywords for Mercedes-Benz are the following:
- mercedes suv
While these keywords have the highest search volume, that doesn’t necessarily mean they are the most important keywords for your dealership. Let’s dig a little deeper into the Google Keyword Planner tool to find what those might be.
To see change in search volume, hover over a specific keyword. This will show you relevant keywords that have been trending recently.
The three model-specific keywords that have the most change in search volume are Mercedes C300, Mercedes G Wagon, and Mercedes S550. They also do not have much competition, and their suggested bids are low. These factors make these three keywords easy targets to add to your AdWords campaigns.
Always keep an eye on trending keywords so that your target keywords are the most accurate to the Mercedes-Benz audience.
- 18,100 (12,100 in 2014) avg. monthly searches, medium competition, and $2.61 suggested bid
Mercedes G Wagon
- 33,100 (22,200 in 2014) avg. monthly searches, low competition, and $.91 suggested bid
- 18,100 (14,800 in 2014) avg. monthly searches, medium competition, and $2.53 suggested bid
Some of the most targeted keywords are model-specific, but do not ignore the broader non-model keywords.
Below are the best opportunities for Mercedes-Benz keywords. We found them by narrowing the Google Keyword Planner tool by highest search volume, medium-low competition, and low suggested bids.
- 90,500 avg. monthly searches, medium competition, and $1.85 suggested bid
Mercedes Benz Financial
- 27,100 avg. monthly searches, low competition, and $1.70 suggested bid
- 9,900 avg. monthly searches, medium competition, and $2.96 suggested bid
Try the Google Keyword Planner and find which keywords are most relevant for your dealership.
If your software has a keyword searching tool, use that first. If it doesn’t, cue up the Google Keywords Planner and start exploring all the features it offers. This article can show you how.
Need some extra help with keywords or AdWords? Contact us. We would be happy to answer your questions.
For more automotive SEO tips and tricks, turn to the pros. Download our free eBook now to “Learn SEO from the Experts.”
Photo credit: Michiel Dijcks