[Roundup] Get Pump(kin)ed Up for New Tech in October 2017
Time out. October is over already, seriously?
I didn’t even have time to buy pumpkins this year!
Although it was a busy month, you can bet we didn’t miss out on rounding up the latest news in all things digital, just for you.
Get pump(kin)ed up to take a look at the October 2017 edition of the 9 Clouds monthly roundup!
1. Facebook Marketplace, Now for Auto Dealers
As if there weren’t already enough reasons for auto dealers to use Facebook as a major tool in their marketing strategy, auto dealers are now able to push their used inventory into the Facebook Marketplace.
This announcement by Facebook is a game changer, to say the least.
A dealer can now list a used vehicle on Facebook Marketplace, and the buyer can then chat with the dealer directly via Facebook Messenger.
People already use Facebook Marketplace to buy clothing, appliances, and almost anything else imaginable. Now, dealerships can join in on the fun and reach more used vehicle shoppers than ever before!
Even though Facebook Marketplace for auto dealers is very new, 9 Clouds has you covered with everything you need to know about Facebook Marketplace in our latest webinar.
2. Facebook Fighting Fake News
Speaking of Facebook . . .
After coming to terms with the fact that its platform contributed to the spread of fake news during last year’s presidential election, Facebook is working hard to stop something like that from ever happening again.
This month, Facebook announced it was testing out a new feature that will provide information on article publishers.
When an article link is shared in someone’s news feed, there will now be a small “i” button that will bring up additional information about the publisher and article when clicked.
If no information is available for a publisher, there could be good reason to believe that the article was not written by a reputable source.
3. Reflections on INBOUND 2017: Putting People First
Each year, members of the 9 Clouds team get excited to head to Boston for INBOUND, HubSpot’s massive annual digital marketing conference.
Like years past, INBOUND 2017 brought phenomenal speakers and many opportunities to learn and network with other digital marketing professionals.
In addition to getting the latest info on chatbots, new SEO strategies, and the future of voice search, a common theme emphasized throughout the entire week was the idea of putting people first.
This conference reinforced to us the power of inbound marketing. It’s why 9 Clouds works with auto dealers to attract car buyers by giving them the content they want and need to help them through the car-buying process.
It’s the end of an era.
Earlier this month, it was announced that the first chat app of its kind, AOL Instant Messenger (AIM), is officially shutting down on December 15, 2017.
Nevertheless, we do find it a little sad to think back to all of the conversations held on this classic and iconic messaging app, which was used by nearly everyone on the web in the late ’90s and early 2000s.
In order to say a proper final goodbye, we suggest digging up your embarrassing screen name (like kittyluvr11 or nsyncfangirl712) and logging in for one last time.
5. Robots to the Rescue at Walmart
Raise your hand if you’ve ever picked out an item at Walmart, only to have it ring up in the checkout line at a completely different price than marked in the store.
Walmart is working to improve this mess by incorporating self-scanning robots in more than 50 stores. These devices make sure items are in stock and priced correctly.
Beyond these shelf-stockers, Walmart is also researching voice technology so that consumers can chat with a robot to purchase the things they need.
How’s that for innovative?
6. Snapchat Takes on Stranger Things
From rainbow-puke selfies to slobbering dog faces, Snapchat has popularized augmented reality. Now, Snapchat is making its own virtual space.
Snapchat is embracing the hype of the thrilling Netflix original drama series Stranger Things by letting you literally walk through a door into character Joyce Byer’s house.
To activate the somewhat creepy filter, you can use Snapchat’s Shazam function while the Stranger Things theme song plays.
7. A Lesson in Reputation Management from T-Swift
Love her or hate her, Taylor Swift is as close to world domination as a 27-year-old pop star can get.
Prior to the announcement of her new album, Reputation, Swift scraped all her social media platforms clean. When she came back, it was one photo and one post at a time, slowly building up to her new “Reputation.”
One lesson we can learn from T-Swift is that sometimes you have to reevaluate and reinvent in order to come out back on top with something even bigger and better.
8. Russia Is Mad . . . Again
There’s no doubt that there’s been a bit of tension between Russia and the United States recently, so it should come as no surprise that Russia is upset with Twitter.
Twitter banned advertising from two major Russian news organizations due to their meddling in the 2016 presidential election.
The Russian news organization RT is hitting back by releasing what it claims to be an exclusive election-related advertising proposal it received from Twitter last year — a proposal that essentially touted Twitter’s ability to target political users.
I think it’s safe to say that whole “Russia vs. the world” thing isn’t ending soon.
9. Delete WhatsApp Messages Minutes Later
Every day, 55 billion messages are exchanged on WhatsApp, the most popular messaging app in the world.
Chances are there are a few messages in those 55 billion that people wish they could take back.
If you’re one of these people, you’re in luck. Thanks to a new feature on WhatsApp called “Delete for everyone,” you can now delete your individual and group texts up to seven minutes after the message was sent.
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