9 Clouds Automotive Marketing Blog
Where automotive meets digital marketing.
What are the top three keywords for Mazda dealers? We decided to find out. In the process, we uncovered an important SEO (search engine optimization) tip you'll want to remember.
Finding popular keywords will help you find your customers. Think about your most recent conversation with a friend. You probably used certain words to describe common items or ideas. Car shoppers also speak their own language. If you can discover that language and use it in SEO (the process of optimizing your website so search engines can discover your content), you'll have a leg up on your competitors.
As a Mazda dealer, you will obviously want to use the keyword “Mazda” in most of your phrases, as 450,000 people search the word, on average, each month. To get you started, we researched the most popular terms related to Mazda. In other words, phrases with “Mazda” in the title.
Mazda 3 – an SEO Winner
“Mazda 3” is the most highly searched term, with 165,000 searches each month, on average. Next is “Mazda CX-5,” with 110,000, followed by “Mazda 6,” with 110,000. As a Mazda dealer, you already knew these models are popular. Now you know that amongst potential Mazda customers, these are the most sought-after cars online. This is important. By using these terms, you'll increase the odds that a Mazda enthusiast will find his or her way into your store.
Important SEO Tip for Mazda Dealers
Did you notice that the popular “Mazda 3” and “Mazda 6” search terms don't correlate with the proper spelling of the vehicles (Mazda3 and Mazda6)? This is an important SEO lesson. The accuracy of the term is not important. What is important is that you know exactly what your customers are typing into the search engine.
How To: Use Google Keywords Planner
Use Google Keywords Planner for Google Adwords (you can sign in and create a Google Adwords account using your Google account, if you don’t already have Adwords) to search for pertinent keywords. Enter keywords in the box labeled “search for new keyword and ad group ideas.” Target the United States, then click “get ideas,” which will take you to the screen below. Here, you can find search volumes and find ideas for related terms.
Finding the most highly searched terms is just the first step. Localize keywords for your region. Instead of pitting your dealership against others across the U.S., compete locally for a search term like “Mazda 3 Los Angeles.” Note the drastically lower search volume.
MORE GOOGLE KEYWORDS PLANNER TIPS
Notice the “competition” column above. High search volumes are good. High competition is bad. Google calculates how many advertisers compete for each keyword. If the competition is “high,” ranking difficulty increases. A word with low search volume and low competition is easier to rank for than a heavily searched term with high competition. Look for high search volume and “low” competition. Customize the search to your city and state to stake out your regional competition.
Use the Keyword Planner regularly. Explore possibilities thoroughly. Think about other search terms with high potential. For example, “Mazda Dealership” has 22,500 monthly searches, so you could experiment with that term. Every phrase has endless variables – experiment and find what works (“Mazda Dealership in Los Angeles,” “Mazda Dealership near me,” etc.).
Your starting point on this project will depend on what type of software you use for automotive digital marketing.
Find out if your software has a keyword searching tool. If it doesn’t, cue up the Google Keywords Planner and search for pertinent keywords. 9 Clouds can walk you through your SEO learning adventure. Download our free e-book now to “Learn SEO from the Experts.”