9 Clouds Automotive Marketing Blog

Where automotive meets digital marketing.


Lead Generation with Winter Content: Warm Up Your Auto Leads

Winter is coming. There’s nothing we can do to stop it.

So instead of remaining in denial, embrace it! Give your leads a big, warm hug with cozy winter-themed content. The frigid months of winter tend to be tough on vehicles. Smart vehicle owners want to make sure their car is prepared for the change of weather. 

Without further ado, here’s how you can warm up your automotive leads with winter content.

Safe Travels In Severe Winter Weather

Unless you live in a warmer climate, your leads/customers are well aware of how cold weather can affect their cars. Help them avoid the cost and hassle of a breakdown by providing safety tips. The last thing any car, SUV or truck owner needs is car issues in the cold.

Automobile travel can be frightening and dangerous to many. Offer your marketing leads tips on how they can manage the adverse weather and travel safely. AAA compiled an excellent post and video on winter driving tips for traveling in the snow and long-distances. Sharing helpful information proves to your leads you care about their well-being. Contact your local AAA for more safety information in your hometown. 

Tips for Winterizing a Vehicle

Let your leads know how to take preemptive caution and prepare for the cold. Sleet, snow, and slush can cause problems for tire traction, and cold weather is hard on a vehicle’s battery. Offer a special on winter tires and battery testing. Tires with poor tread and an aged battery are dangerous—inform your leads that investing time and money now is a wise decision for any driver.

Simple things like testing vehicle lights and checking the windshield washer fluid don’t require much work but can make a big difference. Your leads may either ask you to do this as part of a service check or explain how they could handle it themselves. 

Spreading awareness on winterization vehicle tips makes you a stand out as a thought leader to your contacts. They’ll look to you as an expert and trust the information you provide.

Here’s a bonus idea. Since the current season is Fall, let your leads know how they can prepare now before Old Man Winter busts in. Here are some tips you can share:

  • Service the radiator system.
  • Check antifreeze levels.
  • Check the condition of your tires.
  • Replace windshield-wiper fluid with a wintertime mixture.

Vehicle Features to Stay Warm

Teach your leads how they can drive into the winter months with style and comfort. Many vehicles, especially new ones, have features to make the winter driving experience more enjoyable. Technology like heated seats and steering wheels is maturing. Some sophisticated heating systems even have control options for different heat temperatures, like low, medium, or high.

FYI: Heated seats have health benefits. A warm seat can help ease creaking joints or lower back pain issues while driving.

Other features like remote starters and all-wheel drive improve winter driving. Heated side mirrors keep glass free from fog and ice build up. Be sure interested car shoppers know about the aforementioned features when shopping online or on the lot.

What to Keep in an Emergency Kit

It’s always good to be prepared. 

Let your leads know what to keep in an emergency kit to prepare for the worst-case scenario. All they need to do is fill it with a few basic things and stow it in the trunk. That way, if they end up stuck in a snow bank they have supplies.

Here are some ideas for what to include in an emergency kit:

  • Flashlight
  • First aid kit
  • Blanket
  • Warm clothes (gloves, hats, etc.)
  • Radio
  • Bag of sand or kitty litter (for when you get stuck)
  • Extra windshield washer fluid
  • Extra coolant

Cozy Up with Content Marketing

Timely content like tips for winterizing a vehicle is excellent for garnering new leads and nurturing the ones you already have. Remember, seasonality adds noise to your analytics data. The best lead generation strategy is to produce the content they're looking for.

Want to improve your SEO? Download our free Guide to Automotive SEO and learn how to use popular keywords.

Searching for other content ideas? Look no further! Most of our articles are sourced from our own experiments and apply general marketing trends to the auto industry.

Want more articles like this one? Check us out below.


*photo credit: pauldavidy