9 Clouds Automotive Marketing Blog

Where automotive meets digital marketing.


Introducing the 2016 State of Automotive Marketing Report

SAM 2016

This post is the first in a series of articles exploring our 2016 State of Automotive Marketing report. If you'd rather read the report in one sitting, download the full report here.  

2016 State of Automotive Marketing

It’s 2016, and it’s go time for dealerships throughout the U.S. The leads, offers, opportunities, and sales we saw in 2015 were record-breaking. In fact, 2015 was the best year for automotive sales ever.

In January 2016, The Wall Street Journal summed it up:

In all, auto makers sold 17.5 million cars and light trucks in the U.S. last year, a 5.7% increase, and on average paid more for each one. Americans overall spent about $570 billion on new rides — fueling an industry revival that is putting more money in the pockets of auto workers, dealers, and executives.

Where’s Your Piece of the “Industry Revival” Pie?

With the benchmarks set high for 2016, your digital A-game has never been more valuable. Every email, Facebook post, Google ad, and Yelp review counts more today than it did last year. For dealerships in every corner of the automotive world, a solid online strategy has never been more important.

We’re slicing the data to help your dealership market better.

This comprehensive report takes a close look at the ideas, trends, and strategies embraced by dealerships throughout the U.S.

Our team at 9 Clouds surveyed more than 100 dealers throughout the U.S. to gather findings and insights. We hope the information in this 2016 automotive marketing report will help your dealership grow and profit in 2016.

Stay Tuned for More Marketing Goodness

Keep your eyes peeled for the next 2016 State of Automotive Marketing blog post.

The second post will explore 2016 automotive marketing priorities and strategies — two very important marketing considerations for automotive dealers everywhere. You don't want to miss it!

Want to devour the entire report in one sitting? No problem! Download the full report now by filling out our short form below.


Download the Full Report