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How To Get A Job In Digital Marketing


When I tell someone I work at a digital marketing agency, there are generally two different reactions. The person either doesn’t understand what “digital” marketing means, or finds it super interesting, as though a digital marketer is a rare animal. Digital marketing IS interesting but it’s not rare, and it’s a great option for those looking to start a new career. (Ahem! Soon to be college graduates.)

There is no secret sauce to getting a job in digital marketing. Unlike other professions, digital marketing does not have a set career path, which can make the job search seem more daunting. However, there are some key elements to landing a job in the industry.

Prep Work

No, I’m not talking about earning a bachelor’s degree in digital marketing, or even taking a marketing class (although it would be handy). Digital marketing includes several skills, most of which can be learned on the job. At 9 Clouds, our staff ranges from former journalists and graphic designers to a former tourist guide and a TV producer. Through our variety of past employment, we all developed one key skill – communication.

Collectively, our team has communication skills in writing, designing and public speaking. Marketing is about helping businesses talk to their customers. So, as marketers, we need to be master communicators. It doesn’t matter what career or education leads you to digital marketing, as long as it helped you develop exceptional communication skills.

Essentially, do not fret if you have never used Google Analytics, or if you majored in biology instead of marketing. A diversified background will help – not hurt – your ability to work in digital marketing.

Professional Resources

Still feeling unprepared for the digital marketing world? Here are some resources that will help you feel more confident.

The Muse

This is a great website packed with career-related advice fo’ free! From searching for a job to rocking an interview, there are tons of helpful blog posts.

Marketing Agencies

Do some research and find agencies that are producing educational content about digital marketing. Be sure to keep some local agencies on your radar and reach out to them for an office tour or informational interview. Networking is a huge part of finding, let alone getting a job.


These guys are basically SEO mavericks. While they offer professional services for businesses, their blog is constantly being updated with quality content for fellow digital marketers. If you really want to nerd out, I highly recommend their Whiteboard Friday posts with co-founder Rand Fishkin.


When it comes to measuring success in the digital world, Google reigns supreme. The most used Google tools are Analytics and AdWords. There are certifications for both, but don’t feel pressured to go through all the studying and testing necessary for certification. It is certainly useful and can give you an edge over other candidates, but it’s usually not a requirement for entry-level positions.

The Right Attitude

Marketing moves fast, especially digital marketing. There are always new tools and trends to learn. Even if your clients don’t use every available tool, you still have to be knowledgeable about the entire digital marketing frontier. Keeping up with all the advancements requires more than just a willingness to learn. Successful digital marketers are eager to learn. But they are also constantly looking to expand their skill set.

In digital marketing, learning never stops. The constant learning aspect is ultimately what made me decide to work as a digital marketer at 9 Clouds. Our staff is never static and our days are always different. So if you want a set-in-stone routine or have little interest in continued education, then perhaps digital marketing is not the right career path for you.

While there is no perfect formula for becoming a digital marketer, if you are eager to learn and have great communication skills, then you are well on your way to landing a job.

Best of luck!

While we aren’t currently hiring, we are always keeping an eye out for talented digital marketers. Keep an eye on our blog, where we post our job announcements.

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