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Google This: Will Mobilegeddon Doom Your Site?

Google says SEO rankings will be affected by mobile friendliness starting April 21.

Google is bringing “Mobilegeddon” to a website near you.

The juggernaut search engine has announced a “D-Day” of sorts. Starting April 21, mobile-friendliness will factor heavily into the vital search engine optimization (SEO) rankings that your website and business depend on.

As you probably know, a site that is not configured properly for SEO can quickly become irrelevant in the Google age. So how do you know if Mobilegeddon will affect your website?

Take the Mobile-Friendly Test

The first thing you'll want to do is take Google's mobile-friendly test, which will determine whether your site has been properly optimized for mobile devices such as smartphones and tablets.

Even if your site has been optimized, you should take the test anyway. It takes less than a minute, and you can ensure you are fully compliant with Google's criteria and prevent your search rankings from dropping on April 21.

If your site is mobile-friendly, you'll see a happy green message like the one below:


If it's not, you will receive this red warning message:

Mobilegeddon will cause a dip in SEO ranking for sites that aren't mobile optimized.

If your site passes the test, your work here is done. If not–don't worry. There are plenty of ways to bring your site up to Google's new SEO standards.

What If I Don't Optimize My Site Before Mobilegeddon?

Non-mobile sites won't go the way of the dodo bird and become extinct from cyberspace on April 21. They will take a hit in SEO rankings, though, so if you fall under this umbrella, you should take care of this issue as quickly as possible.

Google is known for protecting its secrets in regard to SEO processes, but it has said that the April 21 event “will have significant impact to search results.” So if you failed the mobile-friendly test, optimize your site as quickly as possible. Your site won't be penalized permanently if it's still not mobile-friendly by April 21, but non-mobile site owners will begin to lose traffic starting on that date.

Mobile Optimization Options

As this extremely informative Hubspot article explains, Google considers three types of designs mobile-friendly:

  • Responsive design
  • Dynamic serving
  • Mobile website

Responsive design means your site will automatically adjust the viewing experience based on what type of device is being used to view it (smartphone, desktop, tablet) without changing the URL or HTML language. Google prefers responsive design sites.

Dynamic serving also retains the same URL, but the HTML code will change as the site detects a mobile device and adjusts accordingly.

The third option is to have a mobile website, which is actually a separate version of your site designed strictly for mobile devices.

What Is the Best Mobile-Friendly Option?

When it comes to mobile devices, Google prefers responsive design. But converting an older HTML site to a responsive design won't happen overnight.

Depending on your skill level, you can rebuild your site with WordPress and choose a theme with responsive design, or you can hire a web design firm to implement the changes for you. Either option will likely take weeks or even months.

The cheapest and quickest option would most likely be to select a mobile website builder and join your site with the mobile bandwagon in time for or shortly after Mobilegeddon. DudaMobile is a popular mobile site builder that has business plans for as little as $5 per month. The drag-and-drop system is user friendly and at the very least could buy you some time as you decide on the future of your website.

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