9 Clouds Automotive Marketing Blog

Where automotive meets digital marketing.


Giphy and Fast Cars

The BMW M-5 can travel from zero to 60 mph in 3.7 seconds.

In roughly the same amount of time it takes to type the word “giphy” [and insert a funny phrase in these brackets], the fastest BMW ever constructed can go from a standstill to 60 mph.

Continued Education: Humor and Fact-Finding

Those are two of the many facts I have learned as a new employee of 9 Clouds (read about my first week here). Nearly three weeks into the job, information is coming fast and furious – but with enough humor interspersed to keep things manageable and entertaining. For example, John Meyer recently shared a trade secret about our inter-office messaging system: “/giphy” [bracketed phrase] randomly generates an animated GIF. (GIF stands for Graphics Interchange Format. GIFs are those funny “motion photos” you will come across if you spend much time on the internet).

[Sad] might show a sobbing Leo DiCaprio. [Manatee] – large goofy sea creature bumps his stubby nose on the aquarium glass. And [sloth], well, [sloth] guarantees laughs. [Sloth] impersonates Superman, floats through outer space on a slice of pizza, sticks his tongue out at you, grooves to Beyonce – you get the picture.


These moments of lightheartedness alleviate stress. Deciphering a spreadsheet or devising a workflow becomes less daunting when you are gleefully interrupted by a GIF of a goat doing gymnastics, which surprisingly wasn’t even the most impressive performance I've witnessed since arriving at 9 Clouds.


That would be the brand new “30 Jahre” M-5 BMW, which will be auctioned off at Avera’s Children’s Hospital in April. This 600-horsepower speed demon gets around quickly. Powered by a twin-turbo V-8, the M-5 can go from 0-60 in 3.7 seconds, as you can see in this video. Only 300 were produced, with just 30 imported into the United States. Very cool.

I researched the M-5 while writing a blog post for one of our clients, Luxury Auto Mall. I have enjoyed learning about our new clients as my 9 Clouds education continues. From translating French to discovering how to use intricate marketing software, a new challenge arises every day.

We begin each week with a Monday morning collaborative meeting during which we share ideas about how we can best serve our clients. The rest of the week is when we put those ideas into action, while still managing to squeeze in a laugh here and there. I am enjoying the lighthearted yet hard-working atmosphere here at 9 Clouds. And I can't wait to see what the sloths do next.