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Facebook isn’t just for connecting with friends and sharing cute kitty photos anymore, it is also a powerful tool to advertise and find new leads for your auto dealership.
Why advertise on Facebook?
Facebook boasts “more people, on more devices, more often than anywhere else.” If you want the ability to retain customers and build new leads easily, efficiently, and cost-effectively, Facebook is one of the best options available. Why? Facebook’s customization ability, which allows you to narrow your target audience for optimized results. Well, that and the 500 million people who use Facebook.
Customize your audience and create leads
You have a limited budget and you want your money to produce results. This is where targeting your ads becomes a very important factor. Not only do you have the option to be very specific about who you want to see your ads, you need to be.
Just how specific? You can conquest targeted audiences using everything from what model of vehicle they own to how long they have owned it. You can use this data to target potential leads who might be ready to buy a new car or have their current car serviced. The more targeted your ads, the better your results will be.
Keep them coming back for more
Using Facebook advertising isn’t just for creating leads, you can also use it to retain your customers. Facebook’s Power Editor gives you the option to upload your own contact lists. You can use these lists to reach people using the extensive dealership data you already have at your disposal.
Do you have a list of service customers who are due for an oil change? You can target them with ads reminding them about your service department’s current package deal on oil changes. This might be just the nudge they need to get the job done.
Ready to make an ad?
We recommend using Facebook’s Power Editor for optimal results. Unlike simply boosting a post, Power Editor makes your ad look like a post, but gives you more advantages, such as:
- Ability to use a call-to-action button and a tailored message
- Providing your audience the option to navigate to your link, like your ad post, comment and share
- Better control over your ads and ability to measure results
- Ease to replicate campaigns
- Ability to test multiple ads at the same time to find the perfect design
- Ability to easily set the overall budget for your ads
Power Editor may seem intimidating at first, but it is built on three very simple levels:
Campaign Level – This is where you create the objective of your ad, such as deciding whether you want to send your audience to your website or convert them into leads. We recommend aiming for conversion to aid in long-term results.
Ad Set Level – Here you decide who is going to see your ad and how much you are going to put into your ad spend budget. You can choose your target audience at this level using many specific behavior qualifications and/or traits. You can also target friends of fans of your page, which will show your potential customer their friend’s names who have already liked your page. This is just one major benefit of social media advertising.
Ad Level – Now that you’ve chosen your objective and your audience, it is time to create your design, text and choose your links. You might have a few different ads you want to try, but are not sure which one will be the most successful. This is where Power Editor comes in handy, by allowing you the ability to upload multiple versions for testing.
Facebook will automatically rotate your ads and after gathering data, will use the most successful ad more frequently. As long as you create all of your ads under the same Ad Set, you don’t have to worry about multiple budgets or going over-budget. If one of your ads isn’t garnering much success, you can simply delete it.
This is one of the most inexpensive and effective forms of digital advertising available, so dive in head-first and find out how Facebook’s Power Editor can benefit your auto dealership. Don’t just take our word for it, check out Facebook’s automotive case studies and targeting solutions for yourself.