Binge on This: What Is Netflix Doing?
Like many, I’m sad to see the summer months leave, but as the saying goes, “All good things must come to an end.” And with the changing seasons come cooler days, longer nights, and sips of hot cocoa and apple cider.
But just when I start feeling warm and fuzzy at the beginning of fall, one thing keeps bringing me down — and that’s Netflix removing some truly binge-worthy TV shows.
What We’ll Be Missing on Netflix
There are many TV shows leaving Netflix to list, but some of the big dogs I’ll be missing in upcoming months include:
- 30 Rock
- American Horror Story
- Friday Night Lights
- How I Met Your Mother (rumored)
- One Tree Hill
Now speaking personally, One Tree Hill is a stab to the heart, as it is one of my favorite guilty pleasures (that I don’t actually feel all that guilty about). But the real question is: why are these shows leaving?
Judging by how often the 9 Clouds team talks about these different shows, and the sheer volume of GIFs available for each of them, these shows are getting watched.
Why Shows Leave Netflix
There are many different reasons a show would cut ties with Netflix (or vice versa). The main reason is that shows and movies are contracted for only a certain period of time, and when the contact is up, decisions have to be made for either renewal or discontinuation.
Another contributing factor is the growth in Netflix-exclusive content. Last year, Netflix outscored HBO and Amazon for “best in original programming” among users.
Not only is content being tailored specifically for Netflix-only users, but other networks and companies are also taking note and trying to pull their own licenses for content back in.
For example, FOX struck a deal with Hulu that will bring most of its titles exclusively to the platform. This has Netflix opting out of those titles come time for renewal.
In turn, fans are losing the shows they love on Netflix . . . which leaves the gate open to be filled with Netflix’s original content.
Where Netflix Is Headed
This increase in Netflix original content is working for customers — even with higher subscription rates. By treating those users with exclusive, ad-free content, Netflix has them hook, line, and sinker.
Binge-watching these beloved shows has become the number-one way people are using data, according to T-Mobile. So what did they decide to do? Team up with Netflix.
With qualifying plans, T-Mobile is offering a new “Binge On” program that lets you stream for free. This is an extension of T-Mobile’s previous Netflix package deal back in 2015, which offered a free year of Netflix with the purchase of a Samsung Galaxy S6 phone.
T-Mobile’s current deal with Netflix has also inspired similar partnerships in the industry, such as AT&T and HBO.
It will be very interesting to see what new deals follow suit and how this will affect subscription rates for both streaming services and mobile providers.
So take note, Netflix-ers. Seize the day and binge-watch what you can, while you still can.
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