9 Clouds Automotive Marketing Blog

Where automotive meets digital marketing.


ADP Meets Marketing Automation

As an auto dealer, it’s likely you know how important it is to have a good CRM (customer relationship management) system in place. A CRM system manages a company’s interactions with both leads and customers by providing access to a database of information about said leads and customers. But having a good CRM is only half the battle. In order to use your CRM to its full potential, you’ll need to integrate marketing automation.

Many of 9 Clouds’ clients use ADP’s CRM system, which provides a valuable database of lead and customer information, such as:

  • Name
  • Contact information
  • Purchase date
  • Vehicle of interest
  • Type of vehicle owned
  • And much more

As ADP’s CRM system continues to evolve, more marketing automation features are being added directly into its product. So you might be asking yourself: why integrate an outside marketing automation service?

Utilizing full-service marketing automation allows for a broader scope of options than simply using ADP’s CRM alone. At 9 Clouds, we pride ourselves in always being available to our clients and making sure our marketing is both targeted and what is best for our clients’ needs.

With access to our clients' ADP CRM, 9 Clouds can regularly extract customer and lead data and import this information into our marketing automation software. Once we integrate the data, 9 Clouds can leverage everything in ADP and help our clients market it effectively.

Email Marketing

According to Experian, personalized promotional emails have a 29% higher unique open rate and 41% higher unique click rate than generic emails.

Translation: If you aren’t personalizing, you are missing opportunities.

Potential customers have come to expect personalized, relevant emails, so it's now more important than ever to incorporate personalization into your email marketing strategy.

9 Clouds Makes Email Personal

Using data from ADP, 9 Clouds is able to send emails to targeted lists and personalize email content using smart fields.

For instance, you are having a truck sale and want to promote it via email. Instead of blasting your entire list of contacts, 9 Clouds can target this email to send only to customers who are more likely to buy, such as anyone who has purchased a truck two or more years ago.

9 Clouds can also incorporate each individual contact’s name, reference their particular truck model and add more personal reference if needed. This email might begin: Hi Michael! Are you ready to upgrade your Chevy Silverado for the all-new 2015 Chevy Silverado?

Digital Advertising

Emails aren’t the only place your customers expect personalization. According to MyBuys, 40% of consumers buy more from retailers who personalize the shopping experience across channels. That means–good news!–ADP data comes in handy for digital advertising too.

For example, you want to bring in more customers to have their vehicles serviced. 9 Clouds can target customers who purchased a vehicle from your dealership between three and four months ago with an advertisement featuring a special on oil changes. Not only does a targeted ad such as this keep advertising costs low (because it is only showing to a targeted group of people), but it will also lead to significantly higher click-through and conversion rates.

Are you ready for your CRM to reach its full potential?

At 9 Clouds, we don’t just believe in marketing automation–we know from experience that it works. If you want to know more about how we can unlock the full potential of your CRM, whether it’s ADP or otherwise, with our services, contact us. If you want to see firsthand what our services entail, try a 30-day demo of marketing automation.