9 Clouds Automotive Marketing Blog

Where automotive meets digital marketing.


A Marketer’s Guide to Google Domains

Google Domains is a project still in beta, but it’s been a long time coming. The tech giant became an ICANN-accredited registrar in 2005, and it officially opened its doors into the domain world in January 2015. 

For marketers working on inbound campaigns — particularly with small businesses — there’s no doubt in the power of Google’s existing tools, and Google Domains is no different. We did some research on the domain hosting platform to find out what you need to know before trying it for yourself.

User-Friendly Interface

Google DomainsGoogle Domains fits in with the rest of Google’s products with its clean interface and simple management. Within the platform, you can create sub-domains, set up email and website forwarding, ensure free private registration, domain locking and configure name servers.

When you get started, there are two options: transfer an existing domain or start from scratch. Both are really straightforward processes. We have those early testers to thank for working out the kinks, and now the dashboard is streamlined and user-friendly.

When you’re starting fresh, you can choose from more than 60 domain endings and Google Domains has a search tool which can help you find the right URL. These vary in prices from the .info sites starting at $12 a year to .tires which will cost you $120 a year. Just FYI, givemesome.coffee is a steal at only $30 a year.

The yearly cost includes private registration and up to 100 subdomains you may need — like blog.fornew.tires or shop.with.ninjas. This can help with branding, something new businesses and old will appreciate.

Partner Platform Integration

Once you’ve purchased your website domain, Google Domains integrates with partners that can help you quickly build a website. Platforms like Squarespace, Wix, Weebly, and the free Google platform Blogger, all connect to your new domain making it simple to build a new website.

Sure, it’ll cost a little more, but you can create your whole website with one of those providers — including mobile site-management.

This partnership really opens doors for small business owners who find themselves struggling with technology. The digital learning curve is shrinking with platforms like Google Domains, making it easier for everyone to share their message.

Do we think everyone should fire their web developers and move to Weebly? Absolutely not, but for those getting started without the budget to devote to web development just yet, this is the perfect platform.

All-in-One Workspace

Another perk for small business owners is the integration between Google Domains and Google’s other products.

You can set up custom emails to match your new web address for yourself and your team, setting up shared calendars, video meetings, and online storage. Google offers a host of products and they all work seamlessly together — Google Domains included.

It’s clear the tech giant had small business owners in mind when it created Google Domains. The platform is well-priced and user-friendly, a win-win for those starting out in the digital marketplace.

If you want to learn more about Google and its secrets download our free eBook 9 Hidden Google Tricks.