9 Clouds Automotive Marketing Blog
Where automotive meets digital marketing.
It’s time once again for the 9 Clouds monthly roundup!
As the summer months come to a close, we hope you’re gearing up for the season of change (and pumpkin spice lattes).
August 2016 was one heck of a month. Here are nine cool things we found just for you!
1. Microcopy: A Big Deal for UX
Microcopy is the short-form copy you see on things like buttons, labels, fields, and error messages. The text informs a user what to do next in the clearest way possible while still injecting sparks of personality.
As Christine Cawthorne puts it, “Microcopy shouldn’t explain the design. It should enhance the user experience.”
Sometimes this copy can be the hardest to write. The text must be direct without lacking the tone your brand is going for. The better your microcopy, the more intuitive your online experience.
2. Instagram Means Business
Instagram recently announced new Instagram Business Tools in an effort to help companies better understand and grow their audience.
Businesses of multiple sizes can now set up Instagram profiles with industry, address, and contact information. This makes it easier for people to identify what your business does and how they can contact you.
Plus, you’ll receive information on which posts perform best during which days of the week and at which times. You can promote anything you’ve shared and even include a call-to-action (CTA) button like “Learn More” to reach new customers who are similar to your existing followers.
3. Google Doesn’t Like Popups Either
When Google makes a change, it’s normally for the sake of the user. And the search giant has just done it again. Mobile popup notifications are the next big no-no on Google’s hit list.
Pages with mobile popups are now being labeled as “interstitials” by Google. Because they're considered intrusive, mobile sites with popups won’t be ranking as highly when these algorithmic changes take place on January 10, 2017.
Not all popups will be marked as troublesome, though. Some are legally required, like the ones liquor companies use to verify a user’s age. Google doesn’t intend to allow popups like these to affect anything.
4. Change in Technology Is a Constant
Technology and the tools we choose to use will inevitably change throughout our careers.
When it comes to new technologies, it helps to be the first to adopt. Why? Because being first puts you in a better position to win new business. New technologies can be used to elevate your business opportunities.
It's good to experiment, but don't use a client as a guinea pig. A new technology does not give you an excuse to tell a client you don't know what will happen.
5. Rise Strong in the Digital World Like Brené Brown
Brené Brown calls herself a shame and vulnerability researcher. She studies human connection, empathy, love, and our need to belong.
Listen to episode nine of the Chase Jarvis LIVE podcast, where he talks to Brené about the things we face as creatives and are working to make sense of — like failure, dealing with critics, and how to handle those gremlins in your head telling you you’re not enough.
6. Future Phantom Cars by Ford in 2021
By 2021, Ford says it will deliver self-driving without steering wheels, brakes, or gas pedals. These cars will offer full Level 4 self-driving features that do not a require a driver to be present.
“We’re no longer just an auto company, we’re also a mobility company,” said Ford CEO Mark Fields at a recent press conference.
Ford predicts their self-driving vehicles will be the most popular in urban areas as a supplement to mass transit.
7. Facebook Messenger Features for Businesses
Facebook is working on its flagship messaging app, Messenger. It has started rolling out features specifically to help businesses manage their communications.
Here’s a list of nine important Messenger features you should be aware of for bettering your interactions with leads and customers.
A business must spend time and focus on where its customers are. Messenger is going to play a big role in business communications online. Recognizing this, Facebook is optimizing the app to make it easier for people and enterprises to connect.
8. Cat-and-Mouse Game Between Facebook & Ad Blockers
Over the past few months, Facebook ads have made a few updates.
For one, people who currently use ad blocking software will now see ads on their Facebook desktop. Essentially, this means there will be increased distribution on desktop placement ads for advertisers.
9. Moz Drops Ten Truth Bombs About CRO
CRO (conversion rate optimization) isn’t a new term. It’s been around since the very beginning of the web.
As content marketers, we spend a lot of time on the on-page elements — like headlines, CTAs, forms, and design — to increase our chance of conversions. Although these tactics still work, there might be better ways to achieve the same goal.
Work smarter, not harder, to increase your overall conversion rates. Moz put together these ten CRO truth bombs that will change the way you optimize landing pages.
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That’s the best of what we found online this month.
There's a lot of content on the web, but only some of it is useful. We're either on the lookout for great content or working hard to create it.
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