4 Steps to Add Social Media Links to Google Results

4 Steps to Add Social Media Links to Google Results

Your Google listing is a critical part of your online presence. To really optimize your listing, you’ll want to include links to your social media profiles, so users can quickly click through to your social accounts.

But how do you do that?

Here are the four main steps to adding social media links to Google results.

How to Add Social Media Links to Google

  1. Create a structured markup.
  2. Upload your structured data to your homepage.
  3. Verify it works with Google’s structured data testing tool.
  4. Re-crawl your site to Google Search Console.

Using Google to Gain Social Media Traffic

Okay, let’s back up.

Why is it important to add your social media links to Google in the first place?

Google has long been the largest source of traffic for most websites. That’s what makes search engine optimization (SEO) so important.

And now, Google can also drive traffic to your social media profiles.

Thanks to its updated “knowledge panel,” you can tell Google which social media profiles your business uses, as well as what their names and links should be.

Adding your social media profiles means you control more of the first page of Google — plus increase the size of your audience on other networks. That’s a huge win-win for your business.

Here is what you can now create with structured data and Google’s new knowledge panel:

Social Profiles on Google Knowledge Panel

Which Social Profiles Google Supports

Currently, Google allows only specific social networks to its knowledge panel. Google encourages you to add others but they aren’t currently included when shown in Google Search Results.

  • Facebook
  • Twitter
  • Google+ (shocking, we know)
  • Instagram
  • YouTube
  • LinkedIn
  • Myspace (insert joke here)
  • Pinterest
  • SoundCloud
  • Tumblr

According to Google, the Google algorithm processes the social networks you have identified and shows the most relevant results.

4 Steps to Adding Social Profiles to Google

1. Create a Structured Markup

This is a bit nerdy, but you can do it!  You are essentially creating a list of information that Google will find when it comes to your site.

This is the template you want to use:

<script type="application/ld+json">
{ "@context" : "http://schema.org",
"@type" : "Person",
"name" : "your name",
"url" : "http://www.your-site.com",
"sameAs" : [ "http://www.facebook.com/your-profile",
"http://instagram.com/yourProfile",
"http://www.linkedin.com/in/yourprofile",
"http://plus.google.com/your_profile"]

}
</script>

The bolded sections are where you add your specific social profiles. For example, 9 Clouds’ structured data looks like this:

 <!-- start social profiles (https://developers.google.com/structured-data/customize/social-profiles) -->
 <script type="application/ld+json">
 { 
 "@context" : "http://schema.org",
 "@type" : "Organization",
 "name" : "9 Clouds",
 "url" : "https://9clouds.com/",
 "logo": "https://9clouds.com/logo.png",
 "sameAs" : [ 
 "http://www.facebook.com/9clouds",
 "http://www.twitter.com/9clouds",
 "https://plus.google.com/+9clouds/",
 "http://instagram.com/9cloudsinc",
 "https://www.linkedin.com/company/9-clouds-inc.",
 "https://www.youtube.com/channel/UCvn6cUKXMoBm_OJoRrOC22Q",
 "https://www.pinterest.com/9clouds/"
 ]
 }
 </script>
 <!-- end social profiles -->

Google gave us a warning about adding a logo, so we did that as well.

2. Upload Your Structured Data

Now that you have created your structured data, you need to add it to a page on your site that will be crawled. For most of us, this means the home page.

If you can edit your code, add the structured data before the <head> section of your homepage. If you don’t know what I just said, email the structured data to your webmaster.

3. Verify It Works

Once your code is added, make sure it works.

Visit the Google Testing Tool, click “Fetch URL,” and type in your website’s address. You should see the same structured data showing up in the testing tool.

Here’s what ours looks like:

Add social media profiles to Google with Google Testing Tool

4. Recrawl Your Site to Google Search Console

The next time your website is crawled by Google, your social media profiles will be added to the site and available for Google search.

If you don’t like to wait, however, you can visit Google Search Console and submit your site to Google’s index. That will get your additions added within a week.

Need More SEO Help?

If you are looking for more help with showing up and standing out on Google, make sure to take our Guide to SEO course.

Not only will this course quickly take you from novice to SEO expert, it will also show you how social media influences SEO.

You can also click below to get more digital marketing help and insight from 9 Clouds.

Post Update on 1/26/2018

If your business is smaller in size, Google probably will not show your social media platforms in the knowledge panel.

We researched why ours is not showing now, and many Google Chat forums noted that the panel would mainly show for big businesses and rarely pull through for smaller businesses.

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