9 Clouds Automotive Marketing Blog
Where automotive meets digital marketing.
Whether you are promoting a service, creating brand awareness or advertising your latest blog post, Facebook is a powerful tool. Want to make it even more powerful? Try Facebook Power Editor.
Advantages of Power Editor
You might already be running Facebook Ads in Ads Manager. So, why use Power Editor? Not only is Power Editor the best way to organize and optimize your ads, it opens up many more options than Ads Manager, like the ability to:
- Create and save custom audiences
- Take advantage of targeting with Partner Categories
- Reach people who are likely to be interested with Lookalike Audiences
- Control where your ads appear
- Import multiple ad sets at one time
- Group campaigns with tags
Convinced of the power of Power Editor? Let's get started.
How to Use Power Editor
First, make sure you are using Google Chrome for optimized results. In Google Chrome, navigate to www.facebook.com/ads/manage/powereditor. If you've never used Power Editor, you will need to download all of your past Campaigns, Ad Sets and Ads before beginning. Click on the Download to Power Editor button.
Now you are ready to begin. Start by going the the url www.facebook.com/powereditor.
1. Under the Campaign tab, click on the plus sign. This will bring up a box that allows you to name your campaign, buying type and objective.
For this example, I will be making an ad to promote an oil change special. My link will lead the audience to a website allowing them to schedule an appointment. Because I want the potential customer to navigate to my website, I chose the Clicks to Website option as well as the Auction buying type.
2. Once you've clicked create, the box will disappear and Power Editor will show an outline of your campaign objective based on the options you chose.
3. Next, it is time to create your Ad Set. Click on the Ad Sets tab beside Campaigns and just like you did in step one, click on the plus sign.
Choose the campaign you just created and name the Ad Set according to the audience you want to target. My Ad Set will target people in Sioux Falls + 50 miles out between the ages of 18-65.
4. After you've named your Ad Set, now it's time to set the target audience and budget. In this example, I chose to create a lifetime budget of $50 that will run until a specific date. You can also set a budget to spend a designated amount each day.
For Ad Scheduling, I will run ads all of the time. If you have a targeted time of day you want your ads to run, you can choose this option instead.
5. Time to narrow down your audience. Click the Edit Audience button.
6. This is where you can really target your ad and save your targeted audience for future use. For my example, I want to reach a large audience, so I'm keeping my reach broad. Here is where I define the previous qualifications I mentioned when naming this Ad Set. I will target men and women living in a 50 mile radius of Sioux Falls, between the ages of 18 and 65+.
As you narrow down your target, Facebook will show you an estimate of your potential reach. This is a great reference to use while creating your audience. Once you're done, click save.
7. Next, you will choose where you want your ad to appear on the targeted audience's Facebook page. I recommend using News Feed posts and if you want to broaden your placement, including Desktop Right Column placement as well.
I do not recommend using Partner Mobile Apps for advertising. Why? Because these ads are often only clicked on by mistake. You know when you are playing Angry Birds on your phone and an ad pops up? Odds are you won't click on it and neither will your audience.
Finally, choose what you want your ad optimized for. I want to direct the audience to my website to schedule an appointment, so I selected Clicks to Website. To make pricing simple, I chose to Get the most website clicks at the best price. I recommend this option if you are new to Power Editor.
8. The last step is creating the ad. Just like creating a Campaign and Ad Set, you will navigate to the Ad tab and click the plus sign in the upper left corner. Select the correct Campaign and Ad Set and name your new Ad. To keep things simple, I used the same name for all three categories.
9. Time to create content for your ad. First, choose the Facebook account you are running the ad under. Now its time to fill out the ad information. If you want to base this ad on a post on your wall, you can select use existing post, but for my example, I am going to create new content.
As you fill in your ad name, text, website url, photo and headline, you'll see the preview box to the right generate an example of what your ad will look like. Use this as a guide to make sure your ad is just the way you want it.
If you'd like to track conversions for your ad, you can create a pixel to install on your webpage.
For this example, I only created one ad, but I recommend creating multiple whenever possible. By using multiple ads with different images and messages, you can optimize your results. Facebook rotates multiple ads in an Ad Set for you and collects data about which ads are successful. Once Facebook has determined the success of each ad, it will run the popular ads more often. Don't worry, if you create them under the same Ad Set, they will all feed off the same budget.
10. Once you are happy with the way your ad(s) looks, it's time to upload it. Click on the Upload Changes in the top blue bar to activate all of the content you just created.
After you've uploaded your Campaign, Ad Set and Ads, Facebook will review them. This usually takes anywhere from one minute to 24 hours depending on your accounts history with Facebook. Once it is approved you will receive a notification.
Congratulations you now have a complete and functioning Facebook ad. Check on your ad anytime via Ads Manager.
Flex Your Facebook Muscle
The power of Facebook Power Editor is undeniable. Not only is it cost effective and easy to use, it produces the best results. I've only scratched the surface in this ten-step tutorial, so once you've mastered the basics, I recommend exploring all of the other avenues Facebook Power Editor offers.
Better yet, get everything you need to know to rock a Facebook ad strategy with 9 Clouds Live, Season 1.