It’s election season.
While presidential candidates are filling the airwaves, the elections that have the greatest day-to-day impact on our lives are the local elections happening throughout the country.
These candidates are often self-funded or backed by a handful of supporters. Their ideas and policies build communities and create the quality of life in the cities, towns, and counties in which we all live.
Despite the importance of these roles, it’s not easy for someone to run. There is no playbook on how to run a shoestring campaign, and the idea of a campaign feels daunting — scary enough to frighten away the potential leaders that our communities need.
My Election Experience
One year ago, I took the leap and ran for city council in my hometown of Brookings, South Dakota. I learned through trial and error what worked and what didn’t.
In the end, I ran a $2,000 campaign in a city of 23,000 people, and I won the election — while increasing voter turnout from an average of 20% to 26%. Not bad for a local election with no national or state issues on the ballot.
Through the process of the campaign, I also realized that the techniques that were at the heart of a successful political campaign are the exact same tactics that also drive a successful marketing campaign.
Convincing someone to vote (and vote for you) is not much different from persuading them to pay attention to you and then purchase or sign up for your product or service. Plus, starting and marketing your business often feel as daunting as running a political campaign.
Thus, this blueprint. If you know what to focus on, where to spend your money, and what to measure, you can win your next campaign, be it political or business.
This blueprint will walk through 22 strategies and then share the cost of each strategy in terms of money and time. Since this blueprint is best used as a reference piece, you can download it for free as a PDF at the bottom of this page or as a Kindle book.
Please share it. Because at 9 Clouds, we believe everyone has an equal opportunity to be heard.
Digital tools allow anyone, regardless of budget, to create and share their message. This equal playing field democratizes leadership in our communities and empowers local businesses to compete with big-box retailers.
These changes will be realized only if we have the knowledge and courage to take action.
Before the Campaign
Create a foundation for your campaign before the spotlight is shining on you.