Old Spice has taken viral campaigning to an entirely new level and Megan Nelson, account exec at 9 Clouds, Inc., shares some brief thoughts on why she is on the bandwagon.
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Tonight LeBron James will decide his new NBA team. That’s all dandy and nice, but the bigger story is the massive brand and marketing force that LeBron James has become. So big in fact that he gets his own one-hour special on ESPN titled “The Decision.”
Is your brand built anything like the Vikings’ brand? No, not the historical northern savages. Yes, the NFL’s Minnesota Vikings. You know, the team of burly guys wearing purple and being led by your grandpa at Quaterback. Take a look and learn a lesson from the Vikings about building a brand. All kidding aside, the [...]