I enjoyed a great conversation with Greg LaFollette of The Tech Gap today.

After introducing him to FlowTown, we had a discussion about mobile apps and the way they are changing the way people interact and use the web. Most striking was his observation that mobile apps are the way people will increasingly access the web. In his words, websites are dead.

He asked: instead of spending time putting up a pretty brochure, why wouldn’t you create an interactive app that would tell you who is at the restaurant with you, what they’re serving and what people recommend…in real time. Even more intriguing, I wondered: what if your mobile device or iPad automatically downloaded apps based on your geo-location, so when you walk into Queen City Bakery, you already have the Queen City Bakery app. Then when you leave or check in somewhere new, your old apps are erased. That way you can always access the information about where you are at the moment without having to think about it.

This new way of using the web is a change from the traditional homepage. Instead of landing on a page and starting to search, you go directly to the room you want to visit. If you want to eat, go straight to the kitchen. If you want to watch a movie, go straight to the basement. It makes me think, what if my parents’ house had multiple doors when I was a teenager? Dangerous.

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