Tonight LeBron James will decide his new NBA team. That’s all dandy and nice, but the bigger story is the massive brand and marketing force that LeBron James has become. So big in fact that he gets his own one-hour special on ESPN titled “The Decision.”

LeBron’s people orchestrated an entire one-hour show on ESPN and are donating all the profits from ad sales to the Boys and Girls Club of America. On Tuesday, LeBron James joined Twitter and already has over 300,000 followers in just three days. One of James’ three tweets reads, “Good Morning! It’s your chance to ask me a question about my decision, use #lebrondecision to submit and I’ll answer them tonight.” LeBron is utilizing Twitter to take questions that he may answer during the one-hour special tonight.

Clearly, LeBron understands the power of his brand and I guarantee he is considering that when he makes his decision tonight.

I’m hoping and predicting LeBron will choose the New York Knicks. Leave your prediction below in the comments section.